‘Why this Kolaveri Di?’ This is one question that has been repeated by the entire nation ever since the video of this song was leaked on the internet. Even the most musically oblivious person cannot be immune to this song, that is exactly how catchy and popular this song is!
This song is from the soundtrack of the Tamil film ‘3’ which is due to be released in 2012. When the song was first released on the 16th of November it instantly became the most talked about song on social networking sites like Twitter, Facebook and Youtube. In fact, ‘Why this Kolaveri Di?’ has now crossed ten million hits on youtube.com making it the most search Youtube video in India. The song has gone so viral on the internet that it has become the most discussed topic on Facebook and Twitter with several ‘Kolaveri Di’ jokes and different versions of the song being posted almost every hour by fans. One such version of this video is the SharadPawar Slap Song which is called ‘Why this KolaveriJee?’ This video has crossed one million hits on Youtube which just goes to show how obsessed Indians have become with this Tanglish (Tamil + English) song which was composed by AnirudhRavichander who also happens to be Rajnikanth’s son in law.
What has made this song click, not only for the Tamilian audience but also the general Bollywood audience is the whimsical Tanglish lyrics in which the English lyrics are sung in the stereotypical South Indian accent that has been mocked by most Indians on several occasions. For example,
white skin-u girl-u girl-u
girl-u heart-u black-u
eyes-u eyes-u meet-u meet-u
The unconventional, quirky lyrics which talk about heartbreak have struck a chord with the aamaadmi who can easily relate to this concept. ‘Why this Kolaveri Di’ is also called the soup song which explained by Dhanush in a tweet “Soup song na means love failure song..Doubt clear aa?”
While most people are busy posting this song which has now turned into a phenomena in India Dhanush has admitted to the media that Kolaveri Di is absolute nonsense and that must probably be the reason why most people are able to relate to it. Whatever be the reason this is one tune that is being hummed by one and all!