HARMAN International (India) Pvt. Ltd, announced that A R Rahman would be India Brand Ambassador for JBL by Harman’s “Hear the Truth” - a multiyear campaign featuring a plethora of top international musicians who want their fans to listen to music as it was intended to be heard. The campaign is directed toward exciting music lovers across the world, while also highlighting the fact that the greatest musicians around the world trust JBL.

AR Rahman follows in the footsteps of some legendary musical icons revered across the world. From Grammy Award-winning rock band Maroon 5, multi-platinum rock band Styx and rock legends of the 80’s, Night Ranger to China’s ‘King of Pop’ Liu Huan. In the coming months, Harman will launch TV commercials, print advertisments, radio and online programs, social media engagements and more, intended to challenge listeners to “Hear the truth,” Musicians across genres around the world will be inducted throughout this multiyear campaign.